![]() ![]() A recent article in the New York Times chanced upon a trend called “gorpcore” to represent fashion that borrows from the more practical brands worn by outdoors types. Zayn Malik, the singer songwriter, in New York. Smith thinks it’s part of a wider movement within the luxury market: “We’re just noticing an increased interest in that sort of casual style label,” he says. That said, sometimes fashionable people just want well-made, technical clothes. But the truth is, it’s still there, on the terraces and among the pints.Īnd it makes sense – there has been a shift back to this sort of style: nostalgic, comfortable, hyper-masculine, unfiltered, all of which may explain the resurgence. As with anything involving a brand that has obsessive loyalty, fans may take umbrage with fashionable types co-opting their stuff. So the fact that it has become popular with a new generation of youth is surprising. When Liam Gallagher got enraged after someone stole his Stone Island jacket at Glastonbury this year, those same men felt for him. Its popularity has waned over the years but it still resonates with a certain type of man. In the UK, meanwhile, the label proliferated on the terraces of Stoke City, Motherwell, Blackburn and in the post-industrial towns and cities of the north, entering into fashion folklore as a tough, working-class premium brand that could set you back a couple of months’ wages for a single jacket. Stone Island would become a marker for their movement. The Paninari looked like Duran Duran meets The Breakfast Club, wearing brightly coloured winter coats over Levi’s or Armani jeans and Timberland, and were signifiers, in one way, of capitalism in Italy. It was initially synonymous with two European tribes: the Paninari, 1980s-era Milanese youth who loitered around burger bars, and casual-wearing football lads in the UK. Outerwear from the Stone Island autumn 2017 collection. Of all the reasons why Stone Island is peaking, Drake wearing it is surely one of them. He wore the label for every UK date of his recent Boy Meets World tour. So much that the Mercury prize-winning grime artist Skepta’s label, BBK (Boy Better Know) put out one of his tracks. Perhaps the most pivotal moment came when Drake Instagrammed a picture of himself a couple of years ago, mentioning Top Boy (the Channel 4 drama set in London) while wearing the label. “And yet Stone Island consistently remains one of our best performing brands, with sales growing year on year” says Olly Smith, its menswear buyer. It’s unusual that the department store even stocks it – £100 for a T-shirt is a lot, though not by Harvey Nichols’ standards. describes Stone Island as “incredibly popular” this season, while Harvey Nichols has earmarked its lightweight outerwear as part of the “sports lad” look for this coming autumn/winter. This week it was announced that a third of the Italian heritage business is being sold to the same company that invested in Farfetch, the online retailer, in a bid to send the label global. Photograph: REX/ShutterstockĪnd elsewhere, the evidence is stacking up. This stunning jacket is available in limited numbers.Drake in head to toe Stone Island. The adjustable cuffs are also fastened with Velco along with the wind flap which conceals the full zip up fastening. The chest area has two horizontal zip pockets and two lower velcro fastening pockets for storage. The material is wind and water resistant but also refracts light which enhances the strength of the colour in the garment as well as helping the surface material to appear to have a 3D effect. Double dye formulas are used in the base of the material to capture the colour which results in the deep and striking tones that you see in this fabric. Mussola Prismatica is created by joining a lightweight cotton muslin material to glossy transparent polyurethane film. Affectionately known as the ‘toffee wrapper’ jacket because of it’s glossy appearance, this eyecatching jacket is made from a unique fabric to Stone Island. The Stone Island Mussola Prismatica Field Jacket certainly has that wow factor that fans of the brand are attracted to.
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